Best Mobile App Monetization Platforms for Publishers in 2023




A mobile app monetization platform helps developers and publishers get high-quality ad demand to serve on their mobile or OTT apps. These programmatic advertising platforms were built to streamline the process of ad buying and selling across Android, iOS, and many other devices.

The best part about these platforms is that you don’t need extensive coding knowledge to use them. They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours.


1. Google AdMob

Google AdMob is one of the most user-friendly and accessible mobile advertising networks for app developers and publishers. Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry.

Google AdMob gives users access to various ad formats, including different types of display ads, video ads, and native ads. The most notable advantage of using this platform is that it comes with excellent engagement tracking tools and guarantees brand safety.


2. TargetVideo Premium Ad Marketplace

TargetVideo Premium Ad Marketplace is a programmatic advertising platform that offers developers and publishers access to premium Google ADX inventory for their apps. The platform is recognized as an official Google MCM partner, guaranteeing complete transparency at every part of the supply chain.

Although TargetVideo Premium Ad Marketplace works only with mid-sized or larger publishers whose apps have over 100,000 monthly users, the platform also comes with a rich analytics suite and an excellent selection of mobile ad formats.

But the best part about TargetVideo Premium Ad Marketplace is that it doesn’t only come with video ad demand. Publishers can also use the TargetVideo’s online video platform to access a reliable video ad serving solution and easily integrate the demand from all of their partners in a single CMS.


3. AppLovin

AppLovin is an app monetization platform with more than 1.5 billion users and dozens of supported ad formats. This platform uses advanced user targeting and behavior prediction algorithms to create only the most personalized ad experiences for your users.

AppLovin is beginner friendly since it comes with automatic suggestions for boosting your advertising performance, so you don’t need to be an ad ops expert to use it. But likely the best part about using this platform is that it comes with access to a programmatic ad exchange and hybrid monetization. 


4. InMobi

InMobi is a sell-side and demand-side mobile advertising platform that offers programmatic solutions for both publishers and advertisers. The platform has a rich selection of mobile ad formats, including rich media ads, native ads, and unique and exciting carousel ads.

InMobi’s platform comes with real-time ad analytics with advanced audience filtering options (e.g., by OS, device, ad format). The platform also gives developers access to a regularly updated SDK, which makes integrating it with their apps that much easier.


5. AdColony (Digital Turbine Company)

AdColony is an app monetization platform and video ad network that specializes in serving high-quality video demand. The company serves over 1.4 billion users and works with dozens of sell-side partners.


AdColony boasts excellent targeting and ad personalization options, ensuring optimal user experience with every ad. Users who choose this platform will also get a dedicated account manager to help them monitor ad performance and optimize their campaigns.


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